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Creating a new kind of medical customer experience? A look behind the scenes.

By designing a lean digital service for physicians, the pharmaceutical industry can efficiently support physicians and enable them to improve patient outcomes.

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Drug Launch Readiness (Part 3): Support Your Customer

Real-time medical inquiry, high-quality treatment support and continuous digital engagement OR how to turn a simple question into customer loyalty? Read the article of our CEO Guido. … Read more on LinkedIn

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Drug Launch Readiness (Part 2): Engage Your Customer

Content generation, community building and digital opinion leadership (DOL). Read the article of our CEO Guido. … Read more on LinkedIn

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Drug Launch Readiness (Part 1): Know Your Customer

How to leverage commercial and medical excellence with digital market screening, smart profiling and actionable segmentation? Read the article of our CEO Guido. … Read more on LinkedIn

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The Patient Centricity Dilemma: Getting it right

Without losing our ambition to improve patients’ knowledge and accountability, we need to urgently resolve issues that plague physicians. Read the article of our CEO Guido. … Read more on LinkedIn

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Beyond the Pill Matters for Patients AND Physicians. Why?

Pharma needs to change their perspective. If they turn their strategy beyond the pill, it is reckless to forget physicians. Read the article of our Chief Product Office Ralf. … Read more on LinkedIn

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Launch Readiness: How to leverage digital technology for a successful launch of your innovative medicine?

First of all, what do we mean by “launch readiness”? It is quite simple: You and your colleagues have worked tirelessly for many many years to identify and research a new compound that could help millions of patients. Read the article of our CEO Guido. … Read more on LinkedIn

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